Tech Stack

Description

As an Insights Manager, you'll extract insights from complex data sets, partner with cross-functional teams to drive data-driven marketing initiatives, and present actionable findings to stakeholders. You'll lead strategy sessions and recommend campaign optimizations based on data analysis, A/B testing, and market research.

Requirements

• 5+ years in marketing analytics or data analysis in digital marketing
• Strong understanding of performance marketing and customer behavioral analytics
• Experience translating data into actionable insights for clients
• Experience with data visualization tools (Domo, Tableau, Power BI)
• Experience with statistical analysis tools (R, Python, SQL)

Responsibilities

• Analyze data sets to identify trends and insights for marketing performance
• Interpret data and present actionable insights to stakeholders
• Use statistical methods and predictive modeling to forecast marketing trends
• Lead brands through insight and strategy sessions
• Recommend strategies for optimizing campaigns based on data analysis and A/B testing