Tech Stack

Description

You'll lead the global B2B acquisition strategy for ClassPass Corporate, designing paid and organic campaigns to attract employers as clients. You'll use data and ABM techniques to generate high-quality leads, manage budgets, and partner with cross-functional teams to drive growth.

Requirements

• Proven success leading digital marketing campaigns on Google Ads, LinkedIn, Facebook
• Experience managing budgets and exceeding acquisition targets
• Strong command of marketing metrics (LTV, CAC, tCPA, ROAS)
• Proficiency with Google Analytics, Tableau, SQL, Excel
• Experience with HubSpot, Salesforce

Responsibilities

• Lead global acquisition strategy and roadmap for B2B leads
• Design and manage paid and organic campaigns across key channels
• Use ABM techniques to reach high-value prospects
• Develop nurture journeys from curiosity to conversion
• Partner with Sales, Product, CRO, and Creative teams