Description

You will lead promotional campaigns and educational activities for HCPs managing care for people living with Rett syndrome, developing marketing strategies and tactical plans. You'll work cross-functionally to deliver integrated HCP engagement strategies and manage agency partners to execute high-quality marketing assets. This role focuses on increasing awareness of Rett syndrome among healthcare professionals and influencing prescribing behavior.

Requirements

• Bachelor’s degree in marketing, health care, life science; Master’s degree preferred
• Minimum of 8 years of progressively responsible experience in pharmaceutical or biotech Marketing
• 3 years in a product manager role strongly desired
• Rare Disease experience highly desirable, with requirement of understanding of specialty therapeutics addressing significant unmet medical needs
• Emerging life sciences / start-up experience strongly preferred
• Strong Biopharmaceutical brand management experience and demonstrated track record of success
• Proficient at effectively prioritizing goals and coordinating resources to achieve those goals
• Demonstrated ability to interface/collaborate with other departments and influence without authority as necessary to achieve goals
• Travel required; ability to travel up to 30% of time during peak execution time periods

Responsibilities

• Lead development and implementation of HCP-focused marketing plans for Daybue
• Lead unbranded disease education initiatives to increase awareness and understanding of Rett Syndrome among HCPs
• Develop compelling messaging and resources to support clinical decision-making
• Translate insights into actionable strategies that influence prescribing behavior and treatment adoption
• Design and execute market shaping strategies to prepare the ecosystem for current and future therapies
• Monitor competitive landscape and lead competitive planning efforts to ensure differentiation and readiness
• Act as the marketing point of contact for market research initiatives
• Partner with insights and analytics teams to identify trends, unmet needs, and opportunities
• Leverage data to inform strategic decisions and optimize marketing tactics
• Work closely with other marketing team members, including RML leads and Consumer Marketing to ensure alignment and synergy across initiatives
• Collaborate with Medical Affairs, Market Access, and Sales to deliver integrated HCP engagement strategies
• Support development and training of field tools and resources to enable effective HCP interactions
• Manage agency partners and vendors to deliver high-quality marketing assets and campaigns
• Collaborate closely with MLR team for approval for marketing strategies and tactics through the MLR process
• Track performance metrics and adjust strategies to maximize impact
• Develop and deliver presentations as needed to commercial management and other internal stakeholders
• Lead Annual Budget and tracking for HCP marketing