6h ago
Partner Marketing Lead
San Francisco
$284k-$315k / year
full-timeseniorai-ml
💼 About This Role
You'll define OpenAI's partner marketing strategy for its advertising ecosystem, building joint go-to-market plans with ad tech platforms, agencies, and measurement providers. You'll create co-branded campaigns and enable partner sales teams to drive advertiser adoption and revenue growth. This role shapes how a new AI advertising platform integrates into the broader martech landscape.
🎯 What You'll Do
- Define partner marketing strategy across ad tech, data, and agency categories.
- Execute joint go-to-market plans including campaigns, events, and content.
- Develop co-branded marketing programs like case studies and thought leadership.
- Track partner marketing performance, pipeline, and campaign ROI.
📋 Requirements
- 5+ years in partner marketing, alliances, or ecosystem marketing in advertising or SaaS.
- Proven track record building and executing joint GTM strategies with external partners.
- Experience creating co-branded content and sales enablement materials.
- Skilled in analyzing marketing performance and partner-sourced pipeline contribution.
✨ Nice to Have
- Experience in advertising, ad tech, or martech.
- Familiarity with measurement frameworks like incrementality and attribution.
🎁 Benefits & Perks
- 💰 Competitive salary ($284K-$315K) plus equity.
- 🏖️ Flexible PTO (not explicitly stated, but common in senior roles).
- 🏥 Comprehensive health benefits (not specified, but typical for OpenAI).
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