6h ago

Partner Marketing Lead

San Francisco

$284k-$315k / year

full-timeseniorai-ml

💼 About This Role

You'll define OpenAI's partner marketing strategy for its advertising ecosystem, building joint go-to-market plans with ad tech platforms, agencies, and measurement providers. You'll create co-branded campaigns and enable partner sales teams to drive advertiser adoption and revenue growth. This role shapes how a new AI advertising platform integrates into the broader martech landscape.

🎯 What You'll Do

  • Define partner marketing strategy across ad tech, data, and agency categories.
  • Execute joint go-to-market plans including campaigns, events, and content.
  • Develop co-branded marketing programs like case studies and thought leadership.
  • Track partner marketing performance, pipeline, and campaign ROI.

📋 Requirements

  • 5+ years in partner marketing, alliances, or ecosystem marketing in advertising or SaaS.
  • Proven track record building and executing joint GTM strategies with external partners.
  • Experience creating co-branded content and sales enablement materials.
  • Skilled in analyzing marketing performance and partner-sourced pipeline contribution.

✨ Nice to Have

  • Experience in advertising, ad tech, or martech.
  • Familiarity with measurement frameworks like incrementality and attribution.

🎁 Benefits & Perks

  • 💰 Competitive salary ($284K-$315K) plus equity.
  • 🏖️ Flexible PTO (not explicitly stated, but common in senior roles).
  • 🏥 Comprehensive health benefits (not specified, but typical for OpenAI).
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