22h ago
Performance Marketing Lead
London, UK
✨ $95k-$125k / yearest.
full-timesenior Hybridenergy
🛠 Tech Stack
💼 About This Role
You'll lead the execution and optimisation of paid media budgets across digital channels for Octopus Electroverse, a fast-growing eMobility platform. Your core impact will be balancing big-picture strategy with hands-on campaign optimisation to drive growth across B2C and B2B markets. With a lean in-house team and no agencies, you'll have the autonomy to make a direct impact on the product's international expansion.
🎯 What You'll Do
- Set up and optimize paid search campaigns across Google Ads, Apple Search Ads, Meta, and LinkedIn.
- Manage budget allocation and make data-led decisions on scaling or pausing campaigns.
- Analyze performance data and conduct keyword, audience, and competitor research.
- Ensure accurate tracking, conversion setup, and funnel integrity with Data & Web teams.
📋 Requirements
- 5+ years of digital growth and optimisation experience in paid media.
- Demonstrable experience with Google Ads & Analytics, Apple Search Ads, Meta Business Suite, and LinkedIn Ads.
- Confidence in managing budgets, pacing performance, and ensuring delivery.
- Excellent understanding of audience targeting and tone of voice for demographic needs.
✨ Nice to Have
- Interest or knowledge in electric vehicles or e-mobility.
- Fluency in German, French, or Italian.
- Experience boosting organic campaigns and ensuring cross-channel alignment.
🎁 Benefits & Perks
- 🏖️ Unlimited PTO
- 🏢 Hybrid working with London office
- 📈 Performance bonuses
- 💡 Learning and development budget
- 🚗 Electric vehicle salary sacrifice scheme
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