💼 About This Role

You'll own the GTM strategy for new products at Asana, operating at the intersection of product strategy and commercial execution. Your work will drive rapid scaling from initial traction to mass adoption, arming Sales with winning tools and generating market momentum through partnerships.

🎯 What You'll Do

• Define end-to-end go-to-market strategy for new products.
• Develop messaging and positioning for technical enterprise personas.
• Drive high-impact product launches to generate market momentum.
• Create enablement materials like battlecards, pitch decks, and customer stories.

📋 Requirements

• 8+ years of B2B SaaS product marketing experience.
• Technical depth to engage with developers and engineering leaders.
• Proven track record scaling products via PLG and SLG motions.
• Strong product intuition and ability to distill complex concepts.

✨ Nice to Have

• AI tech curiosity and willingness to leverage emerging tools.
• Experience with partnership and cross-functional collaboration.

🎁 Benefits & Perks

• 🧠 Mental health and wellness fitness benefits
• 📈 Career coaching support
• 👨‍👩‍👧‍👦 Inclusive family building benefits
• 💰 Long-term savings or retirement plans
• 🍽️ In-office culinary options

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Cross-functional panel· 60 min
4. 4Executive interview· 45 min