🛠 Tech Stack

💼 About This Role

You'll own the digital marketing strategy for Coins.ph and Coins.xyz, driving end-to-end growth with a focus on paid advertising and performance marketing. You'll manage budgets, lead a team, and execute multi-channel campaigns to achieve measurable growth. This role blends strategic leadership with hands-on campaign execution.

🎯 What You'll Do

• Develop and execute integrated digital marketing strategy across paid, owned, and earned channels.
• Manage performance marketing campaigns on Google, Facebook, TikTok, and programmatic platforms.
• Optimize paid ad campaigns daily based on data insights and market trends.
• Lead and mentor the digital marketing team to drive a data-driven culture.

📋 Requirements

• 7+ years of digital marketing experience
• 3+ years in a leadership role
• Proven track record with high-budget multi-channel paid ad campaigns in fintech or crypto
• Expertise in paid ad platforms, bidding strategies, and attribution models

✨ Nice to Have

• MBA degree
• Experience with marketing analytics tools like Google Analytics, Mixpanel, Appsflyer