1d ago
Head of Digital Experience & Conversion Rate Optimization
New York (Remote)
$165k-$195k / year
full-timelead Remotehealthcare
๐ Tech Stack
๐ผ About This Role
You'll lead conversion rate optimization and organic growth for a mission-driven performance medicine telehealth company. Your work will transform the pre-conversion customer journey and drive exponential growth through data-driven strategies.
๐ฏ What You'll Do
- Own the Maximus marketing website as primary conversion engine
- Lead migration from Sanity CMS to Webflow
- Build and run a scaled test-and-learn landing page program
- Develop and execute comprehensive SEO strategy
- Optimize site architecture, page speed, and technical performance
๐ Requirements
- 7+ years of digital marketing experience
- 5+ years owning a digital experience function in DTC environments
- Deep expertise in conversion optimization and organic growth
- Demonstrated AI proficiency with tools like Claude, v0, Cursor
โจ Nice to Have
- Experience with Shopify
- Background in performance medicine or telehealth
- Familiarity with Webflow and Sanity CMS
๐ Benefits & Perks
- ๐ฐ Competitive Salary: $165K โ $195K + equity
- ๐๏ธ Remote Work: Fully remote within USA or Canada
- ๐ Equity: 0.01% โ 0.1% ownership
- ๐ฅ Health & Wellness: Mission-driven consumer health company
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 60 min
- 3Technical/Strategy Interviewยท 60 min
- 4Executive Interviewยท 45 min
- 5Offerยท N/A
๐ฉ Heads Up
- Unusually broad responsibilities covering both marketing and product
- Requires AI proficiency but role is marketing-focused
- Mentions 'aggressive targets' without specifics
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