1d ago

Head of Digital Experience & Conversion Rate Optimization

New York (Remote)

$165k-$195k / year

full-timelead Remotehealthcare

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll lead conversion rate optimization and organic growth for a mission-driven performance medicine telehealth company. Your work will transform the pre-conversion customer journey and drive exponential growth through data-driven strategies.

๐ŸŽฏ What You'll Do

  • Own the Maximus marketing website as primary conversion engine
  • Lead migration from Sanity CMS to Webflow
  • Build and run a scaled test-and-learn landing page program
  • Develop and execute comprehensive SEO strategy
  • Optimize site architecture, page speed, and technical performance

๐Ÿ“‹ Requirements

  • 7+ years of digital marketing experience
  • 5+ years owning a digital experience function in DTC environments
  • Deep expertise in conversion optimization and organic growth
  • Demonstrated AI proficiency with tools like Claude, v0, Cursor

โœจ Nice to Have

  • Experience with Shopify
  • Background in performance medicine or telehealth
  • Familiarity with Webflow and Sanity CMS

๐ŸŽ Benefits & Perks

  • ๐Ÿ’ฐ Competitive Salary: $165K โ€“ $195K + equity
  • ๐Ÿ–๏ธ Remote Work: Fully remote within USA or Canada
  • ๐Ÿ“ˆ Equity: 0.01% โ€“ 0.1% ownership
  • ๐Ÿฅ Health & Wellness: Mission-driven consumer health company

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 60 min
  3. 3Technical/Strategy Interviewยท 60 min
  4. 4Executive Interviewยท 45 min
  5. 5Offerยท N/A

๐Ÿšฉ Heads Up

  • Unusually broad responsibilities covering both marketing and product
  • Requires AI proficiency but role is marketing-focused
  • Mentions 'aggressive targets' without specifics
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