5h ago
Senior Lifecycle Marketing Manager
Michigan
โจ $100k-$130k / yearest.
full-timemid Remotehealthcare
๐ผ About This Role
You'll shape and execute a groundbreaking lifecycle and retention marketing program for a new women's health offering, directly impacting patient trust and engagement. Leveraging data and clinical collaboration, you'll drive better health outcomes from the ground up. This role offers the chance to build something meaningful in women's healthcare.
๐ฏ What You'll Do
- Own day-to-day execution of lifecycle channels and retention strategy
- Build 0-to-1 testing engine for automated messaging journeys
- Collaborate with Clinical and Operations to improve patient satisfaction
- Synthesize data to optimize end-to-end funnel and communications
๐ Requirements
- 2-5 years of DTC lifecycle marketing experience
- Experience owning email and SMS channels for retention
- Strong problem-solving in ambiguous 0-to-1 environments
- Ability to translate data into actionable insights
โจ Nice to Have
- Experience in women's health or healthcare
- Builder mentality in startup settings
- Balanced creative and data-driven decision making
๐ Benefits & Perks
- ๐ฅ Competitive healthcare benefits
- ๐ Generous equity compensation
- ๐๏ธ Generous PTO policy
- ๐ก Opportunity to impact patient care
- ๐ค Collaborative and fast-paced environment
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Initial Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Panel Interviewยท 60 min
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