💼 About This Role

You'll own lifecycle marketing strategy for the fastest growing financial market in America, driving user retention and engagement. You'll design and optimize push notification campaigns that increase session frequency and deepen in-app behavior. This role offers the opportunity to shape how users interact with a pioneering prediction market platform.

🎯 What You'll Do

• Own lifecycle marketing strategy across onboarding, engagement, retention, and reactivation
• Design, execute, and optimize push notification campaigns
• Develop segmentation strategies for personalized behavior-based messaging
• Build and iterate on A/B testing frameworks to improve engagement metrics

📋 Requirements

• 4 years experience in lifecycle, CRM, or retention marketing
• Proven success driving user engagement through push notifications
• Understanding of user segmentation and behavioral triggers
• Analytical mindset with experience using data to inform strategy

✨ Nice to Have

• Experience in trading, fintech, or RMG products
• Familiarity with habit-forming marketing design
• Experience optimizing for DAU/MAU and session frequency

🎁 Benefits & Perks

• 💰 Equity in a fast-growing startup
• 🏖️ Flexible PTO
• 🏥 Full benefits package