Description

You will drive go-to-market strategy for Carrot Ads, Instacart's retail media technology, shaping product direction, defining value propositions, and leading commercialization efforts across on-site and in-store advertising channels.

Requirements

• 7-10 years of experience with omni-channel retail media technology
• Bachelor's degree in Business, Marketing, or related field
• Excellent communication and collaboration skills
• Adaptability in building new programs and processes
• Strong analytical skills with data interpretation ability

Responsibilities

• Develop strategic plans for retailers to scale retail media solutions across on-site and in-store formats
• Lead program management for omni-channel retail media initiatives including pipeline development and forecasting
• Partner cross-functionally to implement and expand retail media capabilities
• Analyze performance data to optimize campaign outcomes and build scalable growth strategies
• Stay ahead of industry trends to keep solutions innovative and competitive