Description

As Director of Strategy at Initiative, you will lead strategic planning for major clients like Nike, Amazon, and T-Mobile, balancing brand fame and customer flow through data-driven media strategies.

Requirements

• Proven experience in media strategy
• Strong ability to lead and influence
• Data-driven decision-making skills
• Understanding of media landscape and consumer behavior

Responsibilities

• Lead strategic planning for brand clients
• Develop media plans that reflect diversity and brand safety
• Balance brand fame and customer flow strategies
• Drive impact on clients, customers, and communities