5h ago
CRM Automation Specialist
UK | Ireland
โจ $70k-$95k / yearest.
full-timemidgaming
๐ Tech Stack
๐ผ About This Role
You'll support CRM strategy across email, SMS, and web push for a leading online gambling group. You will build and optimize automated customer journeys, leveraging AI content generation tools to enhance personalization and efficiency. This role offers exposure to multiple GEO markets and brands in a high-growth industry.
๐ฏ What You'll Do
- Support CRM strategy across email, SMS, and web push channels.
- Build and develop automated customer journeys for acquisition and retargeting.
- Create and test dynamic email content using AI generation tools.
- Run A/B tests and manage email/SMS segmentation.
- Monitor CRM KPIs and ensure GDPR compliance.
๐ Requirements
- 3+ years in CRM, email marketing, or marketing automation role.
- Experience with CRM or marketing platform (e.g., Bloomreach, Salesforce, HubSpot).
- Proven experience building and managing automated customer journeys.
- Comfortable with data segmentation and audience management.
โจ Nice to Have
- Familiarity with AI-assisted tools.
- Experience with A/B testing and data interpretation.
๐ Benefits & Perks
- ๐ฅ Comprehensive Private Healthcare Insurance
- ๐ก Flexible work environment with home office option
- ๐ฐ Home Office Allowance
- ๐๏ธ Gym Leisure Allowance
- ๐ Regular company events and social outings
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical Assessmentยท 60 min
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