Description

In this role, you will drive the go-to-market strategy for Carrot Ads, Instacart's retail media platform. You'll shape product direction, define value propositions, support pricing and packaging, and identify opportunities to expand inventory and revenue across omni-channel advertising solutions.

Requirements

• 7-10 years experience with omni-channel retail media technology
• Bachelor's degree in Business, Marketing, or related field
• Excellent communication skills for stakeholder collaboration
• Detail-oriented with proactive problem-solving approach
• Strong analytical skills for data interpretation

Responsibilities

• Develop strategic plans for scaling retail media solutions across on-site and in-store formats
• Lead program management including pipeline development, forecasting, and performance reporting
• Partner cross-functionally with product, business development, ads, and operations teams
• Analyze performance data to uncover insights and optimize campaign outcomes
• Stay ahead of industry trends in retail media and technology