🛠 Tech Stack

💼 About This Role

You'll lead the strategy, execution, and optimization of Trail Appliances' paid digital marketing programs, driving qualified traffic, in-store visits, lead generation, and online sales. You'll architect and scale digital media infrastructure across account structure, tracking, audiences, and reporting to support eCommerce growth and in-store sales impact. This senior role focuses on paid media performance, data, testing, and measurement.

🎯 What You'll Do

• Own digital growth roadmap across paid media channels including Google, Meta, and other platforms.
• Build and optimize paid media account structures to support scale and performance.
• Develop and track digital-to-store KPIs to connect media investment to in-store revenue.
• Lead structured testing programs across audiences, messaging, creative, offers, and landing pages.

📋 Requirements

• 7+ years of experience in digital, growth, or performance marketing.
• 3+ years of experience leading, mentoring, or influencing teams and external partners.
• Strong hands-on experience with Google Ads, Meta Ads, and Google Analytics.
• Proven experience managing meaningful digital budgets and forecasting spend.

✨ Nice to Have

• Experience in retail, eCommerce, or a multi-location business.
• Experience optimizing both digital demand capture and offline or store-driven outcomes.
• Familiarity with local search, product feeds, landing-page optimization.

🎁 Benefits & Perks

• 🏖️ Competitive salary
• 🏥 Extended Health Benefits
• 💰 PPE Allowance
• 🎁 Generous employee discounts
• 📈 Career Development Opportunities

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 1 hour
3. 3Take-home Assignment· 2 hours