🛠 Tech Stack

💼 About This Role

You'll own the end-to-end customer lifecycle strategy from onboarding to winback, making retention and lifetime value a core growth engine. You'll build a scalable lifecycle system that strengthens activation, reduces churn, and increases long-term customer value. This role leads a high-impact team and partners cross-functionally to protect customer trust while driving measurable revenue impact.

🎯 What You'll Do

• Own lifecycle KPIs including activation, retention, churn, and lifetime value
• Redesign onboarding to improve clarity and early habit formation
• Build behavior-triggered engagement and monetization programs
• Lead experimentation roadmap across messaging, offers, and segmentation

📋 Requirements

• 10-12+ years of progressive lifecycle, CRM, or retention marketing experience
• Proven track record of improving activation, engagement, retention, and lifetime value at scale
• Deep expertise in segmentation, behavioral targeting, and experimentation design
• Experience with lifecycle platforms like Braze and marketing systems design

✨ Nice to Have

• Experience in a high-growth, consumer, subscription, or app-first business
• Strong analytical skills with cohort analysis and performance modeling