15h ago
Content Marketing Strategist
Edmonton, AB | Toronto, ON | Vancouver, BC | Kitchener, ON
$71.4k-$96.6k / year
full-time Hybridsoftware
๐ Tech Stack
๐ผ About This Role
You'll shape content strategy across AI-powered search engines and high-intent organic journeys. You'll execute high-quality, conversion-focused content that drives traffic and leads for home service businesses. This role blends editorial judgment with search expertise in emerging AI-driven discovery surfaces.
๐ฏ What You'll Do
- Shape content strategy across search engines and LLM discovery
- Execute high-quality content from SEO briefs with minimal revisions
- Build and maintain content clusters that reinforce topic authority
- Monitor generative search trends across Google SGE, ChatGPT, and Perplexity
๐ Requirements
- Experience taking SEO/AI search briefs and producing conversion-focused content in B2B/SaaS
- Strong understanding of search behaviour in AI-powered and traditional channels
- Proven ability to write engaging content aligned with user intent and brand standards
- Familiarity with Google Search Console and keyword tools like AHREFs or SEMrush
โจ Nice to Have
- Experience with content clusters and pillar assets
- Knowledge of generative search trends
- Ability to work across teams including Product Marketing and Design
๐ Benefits & Perks
- ๐๏ธ Unlimited PTO
- ๐ฅ Health and dental coverage
- ๐ Equity options
- ๐ป Home office stipend
๐จ Hiring Process
Estimated timeline: 3-5 weeks ยท AI estimate
- 1Recruiter Phone Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical Assessmentยท 1 hour
- 4Panel Interviewยท 1 hour
- 5Offerยท 30 min
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