Description

Lead Roku's international advertising sales, driving revenue growth across markets outside the US through direct sales and partnerships. Manage regional sales leaders, develop go-to-market strategies, and expand executive relationships with agencies and brands.

Requirements

• Proven commercial leader with deep experience in CTV/streaming, digital video, and programmatic advertising across international markets
• Strong network among agencies, brand advertisers, reseller partners, and ad tech platforms
• Data-driven, strategic, and practical with ability to execute and mobilize cross-functional partners
• Executive presence to represent Roku at highest levels and shape competitive positioning
• Experienced people leader who can coach, develop, and hold accountable market GMs or Heads of Sales

Responsibilities

• Own Roku's ad sales performance outside the U.S., delivering revenue and margin targets
• Evaluate and prioritize new market entry opportunities, including go-to-market model selection and resourcing
• Directly manage regional market leaders, set goals, provide coaching, and lead weekly operating cadences and quarterly reviews
• Partner with country sales leaders to build direct sales teams and manage reseller or representation partnerships
• Develop and execute market-specific go-to-market plans, including pricing, packaging, and inventory strategy