20h ago
Lead Product Marketing Manager, Growth & Lifecycle
UK
โจ $120k-$160k / yearest.
full-timelead Remoteai-ml
๐ผ About This Role
You'll own growth and lifecycle strategy across the full customer journey at a fast-growing AI-driven SaaS company. You'll drive conversion, retention, and expansion through experimentation and high-impact messaging. This role offers significant autonomy and direct influence on business outcomes.
๐ฏ What You'll Do
- Own and optimize the full customer funnel from signup to expansion.
- Design and execute lifecycle marketing strategies across onboarding and re-engagement.
- Lead trial-to-paid conversion through improved onboarding and pricing communication.
- Develop product positioning and messaging differentiating the platform.
- Conduct funnel analysis, cohort tracking, and retention modeling.
๐ Requirements
- 6+ years in product marketing, growth, or lifecycle marketing in SaaS.
- Proven experience managing self-serve B2C or low-ACV B2B SaaS funnels.
- Strong expertise in lifecycle marketing including onboarding and winback campaigns.
- Exceptional copywriting skills for landing pages, emails, and in-product messaging.
๐ Benefits & Perks
- ๐ Fully remote work with flexibility to work from anywhere.
- ๐ ๏ธ Premium tooling access and software stipend.
- ๐ฐ Competitive compensation with milestone-based bonuses.
- ๐ Meaningful equity participation aligned with company success.
- ๐ Full ownership of lifecycle and funnel optimization initiatives.
๐จ Hiring Process
Estimated timeline: 3-5 weeks ยท AI estimate
- 1Recruiter Phone Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Case Study / Presentationยท 60 min
- 4Final Round with Leadershipยท 60 min
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