20h ago

Lead Product Marketing Manager, Growth & Lifecycle

UK

โœจ $120k-$160k / yearest.

full-timelead Remoteai-ml

๐Ÿ’ผ About This Role

You'll own growth and lifecycle strategy across the full customer journey at a fast-growing AI-driven SaaS company. You'll drive conversion, retention, and expansion through experimentation and high-impact messaging. This role offers significant autonomy and direct influence on business outcomes.

๐ŸŽฏ What You'll Do

  • Own and optimize the full customer funnel from signup to expansion.
  • Design and execute lifecycle marketing strategies across onboarding and re-engagement.
  • Lead trial-to-paid conversion through improved onboarding and pricing communication.
  • Develop product positioning and messaging differentiating the platform.
  • Conduct funnel analysis, cohort tracking, and retention modeling.

๐Ÿ“‹ Requirements

  • 6+ years in product marketing, growth, or lifecycle marketing in SaaS.
  • Proven experience managing self-serve B2C or low-ACV B2B SaaS funnels.
  • Strong expertise in lifecycle marketing including onboarding and winback campaigns.
  • Exceptional copywriting skills for landing pages, emails, and in-product messaging.

๐ŸŽ Benefits & Perks

  • ๐Ÿ  Fully remote work with flexibility to work from anywhere.
  • ๐Ÿ› ๏ธ Premium tooling access and software stipend.
  • ๐Ÿ’ฐ Competitive compensation with milestone-based bonuses.
  • ๐Ÿ“ˆ Meaningful equity participation aligned with company success.
  • ๐Ÿš€ Full ownership of lifecycle and funnel optimization initiatives.

๐Ÿ“จ Hiring Process

Estimated timeline: 3-5 weeks ยท AI estimate

  1. 1Recruiter Phone Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Case Study / Presentationยท 60 min
  4. 4Final Round with Leadershipยท 60 min
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