💼 About This Role

You'll lead lifecycle marketing strategy for a fintech company democratizing wealth creation. You'll drive customer activation, retention, and monetization across email, push, SMS, and in-app messaging. This role sits at the intersection of Growth, Product, Data, and Martech, leveraging AI to modernize personalization and lifecycle operations.

🎯 What You'll Do

• Own lifecycle marketing strategy across the customer journey
• Develop segmentation and personalized journeys across channels
• Drive experimentation and optimize KPIs like retention and LTV
• Partner with Martech and Data to improve infrastructure and automation
• Apply AI to modernize content generation and personalization

📋 Requirements

• 10+ years of experience in CRM, lifecycle, or retention marketing
• Proven experience leading lifecycle strategy across email, push, SMS, and in-app
• Experience building segmentation, personalization, and automated journey frameworks
• Experience improving retention, activation, engagement, or LTV metrics

✨ Nice to Have

• Experience with AI-driven personalization and content generation
• Experience at a fintech or financial services company

🎁 Benefits & Perks

• 🏖️ Flexible PTO
• 💻 Work-from-home equipment stipend and home internet subsidy
• 👶 Paid Parental Leave for all parents
• 🏥 Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health
• 🏢 Hybrid Work Policy with office collaboration and remote flexibility

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Cross-functional panel· 60 min