Description

You will execute campaign management, support media planning and budget oversight, own campaign trafficking and creative asset management, build performance dashboards, execute testing plans, collaborate with agency partners, and help build measurement frameworks for offline media channels.

Requirements

• Hungry to learn offline media from campaign mechanics to measurement frameworks
• Experience in media planning or growth marketing
• Analytical rigor and ability to build dashboards
• Strong organizational skills for campaign execution and cross-functional collaboration
• Knowledge of offline media channels (TV, radio, podcasts, etc.)

Responsibilities

• Execute day-to-day campaign management across offline channels (Linear TV, CTV, Online Video, Radio, Streaming Audio, Podcasts)
• Support media planning, budget allocation, and pacing oversight, monitoring performance daily
• Own campaign trafficking, creative asset management, and quality assurance
• Build and maintain performance dashboards tracking key metrics (impressions, CPM, CPV, reach, frequency, brand lift)
• Execute structured testing plans (creative rotation, daypart optimization, audience targeting experiments)