💼 About This Role

You'll define go-to-market strategies for B2C digital products in global markets, driving acquisition, onboarding, activation, retention, and monetization. You'll lead cross-functional teams to optimize full-funnel performance and experiment with growth initiatives. This role offers significant autonomy and direct impact on revenue and product success.

🎯 What You'll Do

• Define product marketing strategy including positioning, messaging, and GTM execution
• Lead cross-functional teams to deliver growth initiatives across acquisition and retention
• Optimize full-funnel performance with strong LTV focus
• Conduct market research and drive A/B testing for funnel improvement

📋 Requirements

• 5–7+ years of experience in product marketing or growth marketing for B2C digital products
• Proven ability to impact core business metrics like revenue, conversion rates, and LTV
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Solid understanding of performance marketing channels like Google, Meta, TikTok

✨ Nice to Have

• Experience with A/B testing and CRO
• Experience managing stakeholders in matrix organizations

🎁 Benefits & Perks

• 🏖️ Fully remote work
• 📅 28 days paid vacation plus 7 wellness days
• 💰 Referral bonuses up to $5,000
• 🎓 50% reimbursement for professional training
• 🏥 Health benefits or $1,000 annual medical allowance

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical Assessment· 60 min