5h ago
Senior Solution Architect - Personalization Strategist
Charlotte, North Carolina, United States
seniorContent Management / Digital Experience
Tech Stack
Description
You will design and implement advanced personalization and experimentation solutions for enterprise customers using Contentful Personalization. You will own the end-to-end technical design, lead discovery sessions, and enable customer teams through workshops and code reviews, while partnering with Product and Engineering to improve the platform.
Requirements
- Deep domain expertise in personalization and experimentation with production experience
- Hands-on technical skills to implement personalization in composable architectures
- Ability to lead technical discovery sessions and translate requirements into detailed designs
- Experience with enterprise platforms such as Segment, Tealium, mParticle, Salesforce, Dynamics, GA4, Adobe Analytics, Snowplow
- Knowledge of modern rendering strategies (SSR, CSR, SSG, ISG, edge, CDN) and enterprise requirements for performance, scalability, security, and privacy
Responsibilities
- Own end-to-end design of personalization and experimentation programs including audience strategy, decisioning models, and experimentation frameworks
- Design personalization strategies that scale responsibly with guardrails against over-personalization and bias
- Define measurement approaches connecting user behavior to business outcomes
- Lead hands-on implementation including building proofs-of-concept and configuring personalization models
- Integrate with enterprise platforms (CDPs, CRMs, analytics, privacy tools) and design delivery patterns for modern rendering
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