19h ago
Director, Media Strategy (B2B)
Ohio
$118k-$139k / year
full-timelead Hybridconsulting
๐ Tech Stack
๐ผ About This Role
You'll lead full-funnel paid media strategies for large B2B clients, shaping integrated plans across paid search, social, display, and video. Your core impact includes owning client growth, retention, and roadmap development, driving pipeline and revenue outcomes with ABM, intent data, and CRM-based measurement. This role stands out for collaborating with data and CRM teams to optimize toward business outcomes using back-end data sources like Salesforce and HubSpot.
๐ฏ What You'll Do
- Lead day-to-day strategy and client communications for 2-3 enterprise B2B accounts
- Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate
- Guide media forecasting, annual planning, and performance reporting with funnel-stage attribution
- Collaborate with data and CRM teams to optimize toward business outcomes using Salesforce and HubSpot
๐ Requirements
- 7+ years of digital marketing experience with strong B2B performance strategy focus
- Proven success leading paid media programs for enterprise or mid-market B2B clients
- Deep understanding of full-funnel marketing and account-based strategies across digital channels
- Experience translating CRM data and sales metrics into actionable media insights
๐ Benefits & Perks
- ๐ Full coverage medical, dental, and vision insurance
- ๐๏ธ Generous PTO and 15 company-wide holidays
- ๐ฐ 401k with company contribution
- ๐ถ Paid parental leave
- ๐ Globally diverse inclusive culture with employee resource groups
๐จ Hiring Process
Estimated timeline: 3-4 weeks ยท AI estimate
- 1Recruiter Callยท 30 min
- 2Hiring Manager Interviewยท 60 min
- 3Strategy Presentationยท 60 min
๐ฉ Heads Up
- Role combines director-level expectations with 'day-to-day' tactical execution for multiple accounts
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