5h ago
Marketing Technology Lead
India
full-timesenior Remote
🛠 Tech Stack
💼 About This Role
You'll architect performance marketing infrastructure that ensures every dollar spent on acquisition is measurable. You'll build multi-touch attribution models and lead the transition to server-side tracking for a global fintech processing $1B+ monthly. This hands-on technical leadership role sits at the intersection of Marketing, Engineering, and Data.
🎯 What You'll Do
- Design and maintain multi-touch attribution models
- Lead transition to server-side tracking for accurate 'Transaction Funded' events
- Own global event dictionary ensuring consistent firing across platforms
- Manage technical side of experimentation and architect 'Liquidity Alerts'
📋 Requirements
- High proficiency in SQL for raw data extraction
- Deep experience with MMPs (AppsFlyer, Branch) and CDPs (Segment)
- Experience in Fintech or regulated industry with KYC requirements
- Proven ability to build or migrate MarTech stack into unified architecture (Braze/Segment)
✨ Nice to Have
- Solid grasp of statistical significance and A/B testing infrastructure (Optimizely, VWO)
- Ability to audit app SDKs to ensure marketing trackers don't compromise performance
🎁 Benefits & Perks
- 🌍 Global team spanning 20+ countries
- 💰 Process over $1B monthly transactions
- 📈 High impact role in a Series B fintech
- 🚀 Remote-first culture
📨 Hiring Process
Chat with a Talent Partner (30 mins), Behaviours & Culture Interview (45 mins), Technical Assignment (60 mins presentation), Final Interview (30 mins).
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