5h ago

Marketing Technology Lead

India
full-timesenior Remote

🛠 Tech Stack

💼 About This Role

You'll architect performance marketing infrastructure that ensures every dollar spent on acquisition is measurable. You'll build multi-touch attribution models and lead the transition to server-side tracking for a global fintech processing $1B+ monthly. This hands-on technical leadership role sits at the intersection of Marketing, Engineering, and Data.

🎯 What You'll Do

  • Design and maintain multi-touch attribution models
  • Lead transition to server-side tracking for accurate 'Transaction Funded' events
  • Own global event dictionary ensuring consistent firing across platforms
  • Manage technical side of experimentation and architect 'Liquidity Alerts'

📋 Requirements

  • High proficiency in SQL for raw data extraction
  • Deep experience with MMPs (AppsFlyer, Branch) and CDPs (Segment)
  • Experience in Fintech or regulated industry with KYC requirements
  • Proven ability to build or migrate MarTech stack into unified architecture (Braze/Segment)

✨ Nice to Have

  • Solid grasp of statistical significance and A/B testing infrastructure (Optimizely, VWO)
  • Ability to audit app SDKs to ensure marketing trackers don't compromise performance

🎁 Benefits & Perks

  • 🌍 Global team spanning 20+ countries
  • 💰 Process over $1B monthly transactions
  • 📈 High impact role in a Series B fintech
  • 🚀 Remote-first culture

📨 Hiring Process

Chat with a Talent Partner (30 mins), Behaviours & Culture Interview (45 mins), Technical Assignment (60 mins presentation), Final Interview (30 mins).

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