Description

You will support the development and execution of brand and publishing strategies for TFT in China, collaborating with Riot and Tencent teams to ensure player-facing efforts resonate locally while aligning with global brand direction. Your role helps maintain strong brand presence and player connection in the Chinese market.

Requirements

• 5+ years in brand management, publishing marketing, or marketing coordination in gaming/entertainment/digital media
• Experience collaborating with partners or agencies on marketing initiatives
• Familiarity with gaming audiences, especially strategy or autobattler genres
• Fluent in Mandarin Chinese and English, with strong communication skills
• Solid understanding of Chinese gaming culture and player expectations

Responsibilities

• Lead development of localized brand strategies with Riot and Tencent stakeholders
• Review Tencent campaign plans and creative work for brand alignment
• Serve as point of contact for Tencent's publishing and marketing teams
• Gather insights on Chinese TFT player communities and market trends
• Coordinate cross-functionally with Riot China and global publishing teams