🛠 Tech Stack

💼 About This Role

You'll own the go-to-market strategy for our consumer social commerce product, driving U.S. market expansion through TikTok-native growth loops and creator partnerships. This is a builder role—running campaigns, testing channels, and building repeatable playbooks.

🎯 What You'll Do

• Lead GTM execution for U.S. market expansion
• Design and run experiments across TikTok, IG Reels, and paid social
• Manage creator campaigns and affiliate activations on TikTok
• Collaborate with Product and Ops to align marketing with product launches

📋 Requirements

• 3–5+ years of growth marketing or GTM experience in consumer apps
• Proven track record of expanding into the U.S. market
• Deep familiarity with TikTok marketing tools (ads manager, creator marketplace)
• Data-driven skills to build dashboards and measure funnel metrics

✨ Nice to Have

• Experience with viral loops and referral programs
• Startup mindset and willingness to travel to Indonesia HQ

🚩 Heads Up

• Remote-first but requires travel to Indonesia HQ as needed
• Role mixes strategy and execution, which may indicate lean team