Description

You will lead the Brand Health Tracker and Brand Power Framework, design and interpret consumer research including NPS and segmentation, and provide data-driven insights to guide communication, product, and media strategies. Collaborate with research agencies and develop executive narratives for founders based on human behavior and data.

Requirements

• 7+ years experience in research and consumer insights
• Background in psychology, sociology, or analytics
• Strong command of brand tracking, segmentation, and qualitative/quantitative analysis
• Ability to translate data into strategic storytelling

Responsibilities

• Lead Brand Health Tracker and evolve Brand Power Framework
• Design and interpret consumer research, NPS, segmentation, and positioning studies
• Provide insights for communication, product, and media mix decisions
• Collaborate with research agencies; oversee qualitative and quantitative studies
• Develop executive narratives grounded in data and human behavior