Tech Stack

Description

You will lead patient growth marketing at Headway, owning paid, lifecycle, and organic channels to scale the patient base. You'll build the people, tooling, and creative systems to make results repeatable, partnering with Engineering, Data, and other teams to drive network effects.

Requirements

• Deep expertise in growth marketing with Google, Meta, and OTT/OLV channels
• Led lifecycle marketing teams and deployed email, SMS, and push channels
• Strong martech and attribution experience with build vs. buy decisions
• Partnered closely with Engineering and Product as one team
• Hired and led growth marketing teams of 20+ and built 0→1 systems at scale

Responsibilities

• Own patient growth marketing across paid, lifecycle, and organic channels
• Lead martech measurement including attribution, incrementality, and MMM
• Drive creative systems for growth: briefing, testing velocity, and learning loops
• Align patient and provider growth to prevent channel overlap and unlock network effects
• Hire, lead, and develop a high-bar growth marketing team