Tech Stack

Description

You will drive full-funnel storytelling by producing high-volume short- and medium-form copy across demand generation, social channels, and the web. You'll own webinar and virtual event content, manage sales enablement materials, and ensure brand consistency across all written communications.

Requirements

• Four-year degree in English, journalism, marketing, communications or related field
• 3-5 years B2B copywriting, communications, or marketing experience in fast-paced environment
• Command of English language grammar, syntax, diction, and brand voice writing
• Experience with content performance tracking and data-driven optimization
• Proficiency with generative AI tools as part of content workflow

Responsibilities

• Plan and produce written content for product launches, promos, email drips, events, blog articles, digital ads, landing pages, fact sheets, sales enablement, and ABM materials
• Own creation and maintenance of content in Highspot for sales enablement
• Serve as content driver and project manager for webinars and virtual events
• Develop content plan aligned to customer journey and funnel stages
• Measure content effectiveness using data to inform optimization