💼 About This Role

You'll shape how SMB prospects discover and adopt Justworks, driving funnel conversion and customer lifetime value. Your work directly impacts growth through lifecycle journey design and experimentation. You'll combine customer obsession with analytical rigor to find growth opportunities.

🎯 What You'll Do

• Own acquisition journey strategy from first touch to conversion
• Design expansion journeys driving multi-product adoption
• Execute growth experiments and maintain experimentation roadmap
• Track lifecycle metrics and communicate results to leadership

📋 Requirements

• 5+ years of product marketing experience
• Proven track record in growth marketing and funnel optimization
• Experience with SaaS and B2B product marketing
• Strong analytical skills with data-driven decision-making

✨ Nice to Have

• Experience in HR tech or SMB payroll
• Familiarity with self-serve and sales-assisted motions

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 💪 Wellness program offerings
• 🏢 Company retreats
• 📈 Learning from leaders in startup community

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Cross-functional Panel· 60 min