🛠 Tech Stack

💼 About This Role

You'll lead performance marketing initiatives for onboarding new merchants to Paytm's payment gateway. Your core impact will be executing campaigns and optimizing strategies to increase user acquisition and engagement. This role offers hands-on experience with tools like CleverTap and Google Analytics in a high-growth fintech environment.

🎯 What You'll Do

• Develop and execute performance marketing campaigns
• Utilize CleverTap to track and analyze campaign performance
• Collaborate with cross-functional teams to identify growth opportunities
• Conduct A/B testing to optimize marketing strategies

📋 Requirements

• Master's degree in Marketing, Business, or related field
• 8-12 years of related experience preferably in fintech
• Familiarity with digital marketing channels and performance metrics
• Experience with marketing automation tools and analytics platforms

✨ Nice to Have

• Experience with CleverTap or similar tools
• Google Analytics proficiency

🎁 Benefits & Perks

• 🏖️ Collaborative output-driven program
• 💰 Improve average revenue per user via cross-sell
• 📈 360-degree feedback from peer teams
• 🏆 Respect earned from peers and manager