💼 About This Role

You'll lead go-to-market strategy for clean beauty launches and own end-to-end campaign planning for Well People. You'll drive brand moments that are commercially impactful and true to the mission of raising clean beauty standards.

🎯 What You'll Do

• Own end-to-end go-to-market strategy for key launches and campaigns.
• Partner cross-functionally to drive brand and business impact.
• Translate clean, plant-powered formulations into compelling stories.
• Identify cultural moments for brand relevance and community connection.

📋 Requirements

• 6–8 years of brand management or go-to-market experience.
• Startup experience with ability to solve problems and build from scratch.
• Deep understanding of consumer insights and digital-first marketing.
• Curiosity around ingredients and ability to translate technical information into storytelling.

✨ Nice to Have

• Beauty, skincare, CPG, or lifestyle brand experience.
• Experience with sampling programs and agency partnerships.

🎁 Benefits & Perks

• 💰 Competitive pay and bonus eligibility (200% of target over last six fiscal years).
• 📈 Equity in the company.
• 🏖️ Flexible time off and year-round half-day Fridays.
• 🏢 Hybrid work environment (3 days in office, 2 at home).