8h ago
Sr. Martech & Data Platform Lead
Santa Clara, California
$168k-$252k / year
full-timeseniorsoftware
🛠 Tech Stack
💼 About This Role
You'll drive the evolution of Everpure's go-to-market engine by architecting and scaling our Customer Data Platform (CDP) strategy. Your core impact will maximize global revenue and transform fragmented data into high-performance audience intelligence. This role acts as a strategic bridge between Marketing, IT, and Data Engineering.
🎯 What You'll Do
- Lead technical design and integration of composable CDP (e.g., Hightouch) with Snowflake, Salesforce, Marketo.
- Author marketing data roadmap, establish data quality frameworks and KPIs.
- Operationalize customer journeys via identity resolution and propensity-to-buy modeling.
- Collaborate with Revenue Ops, BI, and Finance to ensure data integrity across GTM systems.
📋 Requirements
- Expert CDP architecture and MarTech infrastructure (Salesforce, Marketo, Snowflake) in global B2B.
- Advanced data strategy including identity resolution and segmentation.
- Cross-functional leadership ability with senior technical and business stakeholders.
- Analytical problem solving in marketing analytics and data governance.
✨ Nice to Have
- Experience with Hightouch or similar composable CDPs.
- B2B lead-to-account matching and account hierarchy experience.
- Real-time reporting and data enrichment frameworks.
🎁 Benefits & Perks
- 🏖️ Flexible time off
- 🌱 Wellness resources
- 🎉 Company-sponsored team events
- 💰 Incentive pay and/or equity
📨 Hiring Process
Estimated timeline: 2-4 weeks · AI estimate
- 1Recruiter Call· 30 min
- 2Hiring Manager Screen· 45 min
- 3Technical Interview· 60 min
- 4Panel Interview· 60 min
- 5Offer· 24 hours
0 0 0