8h ago

Sr. Martech & Data Platform Lead

Santa Clara, California

$168k-$252k / year

full-timeseniorsoftware

🛠 Tech Stack

💼 About This Role

You'll drive the evolution of Everpure's go-to-market engine by architecting and scaling our Customer Data Platform (CDP) strategy. Your core impact will maximize global revenue and transform fragmented data into high-performance audience intelligence. This role acts as a strategic bridge between Marketing, IT, and Data Engineering.

🎯 What You'll Do

  • Lead technical design and integration of composable CDP (e.g., Hightouch) with Snowflake, Salesforce, Marketo.
  • Author marketing data roadmap, establish data quality frameworks and KPIs.
  • Operationalize customer journeys via identity resolution and propensity-to-buy modeling.
  • Collaborate with Revenue Ops, BI, and Finance to ensure data integrity across GTM systems.

📋 Requirements

  • Expert CDP architecture and MarTech infrastructure (Salesforce, Marketo, Snowflake) in global B2B.
  • Advanced data strategy including identity resolution and segmentation.
  • Cross-functional leadership ability with senior technical and business stakeholders.
  • Analytical problem solving in marketing analytics and data governance.

✨ Nice to Have

  • Experience with Hightouch or similar composable CDPs.
  • B2B lead-to-account matching and account hierarchy experience.
  • Real-time reporting and data enrichment frameworks.

🎁 Benefits & Perks

  • 🏖️ Flexible time off
  • 🌱 Wellness resources
  • 🎉 Company-sponsored team events
  • 💰 Incentive pay and/or equity

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

  1. 1Recruiter Call· 30 min
  2. 2Hiring Manager Screen· 45 min
  3. 3Technical Interview· 60 min
  4. 4Panel Interview· 60 min
  5. 5Offer· 24 hours
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