Tech Stack

Description

You'll own and implement content strategy to fuel growth marketing and demand generation, partnering with cross-functional teams to create high-performing assets across the full funnel. Use performance data to optimize messaging and drive pipeline impact in a fast-paced crypto environment.

Requirements

• 5+ years in content marketing, ideally B2B demand generation or growth marketing
• Proven record of creating content that drives measurable pipeline and revenue
• Strong writing and editing skills with ability to adapt tone for different channels
• Deep understanding of full-funnel marketing
• Experience with financial services or blockchain industry preferred

Responsibilities

• Own and implement content strategy for growth marketing and demand generation
• Develop multi-channel content programs including paid media, emails, case studies, and webinars
• Write conversion-focused content optimized for performance and experimentation
• Manage editorial calendar aligned to growth goals and revenue targets
• Track and report on content performance, pipeline impact, and ROI