Tech Stack

Description

You will own Opendoor's marketing technology stack, including lifecycle infrastructure for email and SMS, and conversion tracking for paid media. You'll design and maintain systems to enable a lean, AI-powered marketing team to move fast and measure accurately, driving cross-functional initiatives with Engineering, Product, and Growth Science.

Requirements

• Expert in Iterable, Braze, or comparable ESP at enterprise scale (millions of sends)
• Strong HTML/CSS for responsive email templates; comfortable reading JavaScript
• Experienced with CDP platforms (Segment Personas or similar)
• Working knowledge of GTM, CAPI, enhanced conversions, and server-side tracking
• Proficient in Python scripting and no-code automation tools (Gumloop, Make, Zapier)

Responsibilities

• Own Iterable end-to-end: configuration, journey architecture, lifecycle triggers, and audience management
• Manage CDP (Segment Personas): define audience segments, maintain governance and naming conventions
• Build AI-powered email and SMS template systems using modular, dynamic templates
• Own Google Tag Manager and Segment event taxonomy; partner on event tracking implementation
• Build automated budget pacing alerts, performance anomaly detection, and campaign QA workflows