Description

You will deliver customer-centric, spatial, and retail strategic expertise for a top-tier technology client, bringing hardware and digital products to life through events, trade shows, pop-ups, in-store activations, and on-device content. You'll define how brands live, behave, and sell in the real world, connecting physical experiences to the purchase journey.

Requirements

• 9+ years in strategy, 5+ years in experiential/retail strategy
• Current or recent agency experience
• Deep knowledge of consumer electronics/hardware/tech brands
• Strong spatial awareness to analyze floor plans and renders
• Proven track record winning new business in experiential

Responsibilities

• Design compelling physical footprints for events and retail spaces
• Develop retail engagement strategies for consumer electronics
• Identify friction points and 'magic moments' in physical spaces
• Strategize connection between physical events and digital ecosystems
• Lead strategic narrative for new business pitches in experiential/retail