Tech Stack

Description

You will manage and support marketing campaigns in Marketo, own email operations, define and enforce marketing operations processes, and partner with regional teams to drive alignment. Your work will ensure accurate lead tracking and reporting, directly supporting lead generation initiatives in a fast-paced manufacturing tech company.

Requirements

• Proven marketing operations experience
• Experience with marketing automation (preferably Marketo) and Salesforce CRM
• Strong organizational skills, detail-oriented, analytically curious
• Ability to work in fast-paced environment with cross-functional teams
• Excellent written and verbal communication in English

Responsibilities

• Manage and support marketing campaigns in Marketo: webforms, list uploads, campaign creation, QA, tracking
• Manage email operations: create templates, schedule/send emails, performance reporting
• Own definition, documentation, and enforcement of marketing operations processes (naming conventions, taxonomy, data standards)
• Support B2B lead lifecycle in Marketo and Salesforce: stage progression, consistent definitions, funnel reporting
• Identify manual workflows and design scalable automation with Business Systems