2h ago
VP, Brand Strategy
New York, NY
full-timevphealthcare communications
Description
You will lead brand strategy for healthcare communications, blending scientific rigor with creative storytelling to drive category awareness and growth. As a trusted strategic partner, you'll uncover insights from clinical data and market dynamics to shape compelling narratives, craft creative briefs, and collaborate across teams to deliver cohesive omnichannel strategies.
Requirements
- ~8 years in brand strategy or planning in an agency environment
- Experience in pharma, biotech, or healthcare marketing
- Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics
- Excellent storytelling and communication skills across briefs, decks, and presentations
- Experience collaborating with medical, social, and CX or engagement strategy teams
Responsibilities
- Solve business problems as a trusted strategic partner to clients
- Uncover insights from clinical data, market dynamics, and human behavior
- Translate complexity into clear, compelling strategic narratives
- Write smart, engaging creative briefs and shape brand positioning
- Contribute to new business development and mentor strategists
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