2h ago

VP, Brand Strategy

New York, NY
full-timevphealthcare communications

Description

You will lead brand strategy for healthcare communications, blending scientific rigor with creative storytelling to drive category awareness and growth. As a trusted strategic partner, you'll uncover insights from clinical data and market dynamics to shape compelling narratives, craft creative briefs, and collaborate across teams to deliver cohesive omnichannel strategies.

Requirements

  • ~8 years in brand strategy or planning in an agency environment
  • Experience in pharma, biotech, or healthcare marketing
  • Strong understanding of clinical data, competitive landscapes, and HCP or patient dynamics
  • Excellent storytelling and communication skills across briefs, decks, and presentations
  • Experience collaborating with medical, social, and CX or engagement strategy teams

Responsibilities

  • Solve business problems as a trusted strategic partner to clients
  • Uncover insights from clinical data, market dynamics, and human behavior
  • Translate complexity into clear, compelling strategic narratives
  • Write smart, engaging creative briefs and shape brand positioning
  • Contribute to new business development and mentor strategists
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