💼 About This Role

You'll build and lead Wrapbook's Customer Marketing function from the ground up, owning lifecycle strategy, community, and the Customer Advisory Board. You'll drive adoption, retention, and advocacy across core audiences and partner with Product, Marketing, and Client Operations to align initiatives. This high-ownership role offers the chance to use AI and data to shape customer experience end-to-end.

🎯 What You'll Do

• Define and execute customer lifecycle strategy from onboarding to advocacy.
• Design and run community programs for finance executives and production accountants.
• Manage the Customer Advisory Board to gather strategic feedback.
• Own customer communication channels including email and in-product messaging.

📋 Requirements

• 7+ years in customer marketing or lifecycle marketing.
• Experience building or scaling a customer marketing function.
• Strong command of lifecycle marketing strategy including segmentation and journey mapping.
• Hands-on experience with customer communication platforms and marketing automation tools.

✨ Nice to Have

• Familiarity with media production, entertainment, or gig economy industries.
• Experience marketing to operations-heavy personas like accountants or production coordinators.
• Background in community building or customer advocacy program management.

🎁 Benefits & Perks

• 🏖️ Unlimited Paid Time Off
• 💻 Work from anywhere in USA or Canada
• 🏥 Health and Dental benefits
• 💰 Up to $1,500 USD / $2,025 CAD home office setup
• 📈 2% matching RRSP/401K

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Cross-functional Panel· 60 min