🛠 Tech Stack

💼 About This Role

You'll be the strategic advisor to the Digital Strategy team, defining what to test and why to optimize B2B buyer journeys. You'll own testing roadmap management and launch tests independently to drive sales cycle efficiency. This hands-on role combines customer research, personalization strategy, and stakeholder storytelling at a leading identity security company.

🎯 What You'll Do

• Define test and personalization strategy with optimization best practices
• Build and manage quarterly testing roadmap grounded in research
• Launch and manage tests independently (copy, targeting, segments)
• Analyze segment-specific lift and translate findings into strategy
• Present test ideas, results, and strategic recommendations to leadership

📋 Requirements

• 5+ years of growth or experimentation experience
• Segmentation targeting expertise for B2B buyer profiles
• Hands-on experience with testing platforms (Optimizely, VWO, etc.)
• Strong strategic stakeholder communication at Director level

✨ Nice to Have

• Familiarity with B2B martech stack (Marketo, Demandbase, 6sense)
• Experience shaping strategy as a cross-organization collaborator
• Data visualization storytelling with Tableau or Looker

🎁 Benefits & Perks

• 🩺 Health, dental, and vision insurance
• 💰 Equity and bonus
• 🏖️ Paid leave including PTO and parental leave
• 🏦 401(k) and flexible spending account
• 🧘 RRSP with match (Canada)

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Strategy Assessment· 60 min
4. 4Panel Interview· 60 min