💼 About This Role

You'll lead go-to-market strategies for AI-powered features in a fast-growing SaaS platform serving appointment-based self-care businesses. Your work will shape product positioning, drive adoption, and deliver measurable revenue impact at the intersection of product, marketing, and growth.

🎯 What You'll Do

• Lead GTM strategy and execution for AI-powered features and marketing tools
• Develop differentiated messaging connecting product capabilities to customer outcomes
• Partner with Product, Design, and Growth teams to influence roadmap
• Create launch materials and campaigns with creative and content teams

📋 Requirements

• 5+ years product marketing experience in B2B SaaS
• Proven experience launching AI-powered or advanced software products
• Platform-level positioning and vertical SaaS narrative skills
• End-to-end GTM strategies with measurable business impact

✨ Nice to Have

• Experience in vertical SaaS or service-based industries
• Strong understanding of customer needs and market dynamics

🎁 Benefits & Perks

• 💰 Competitive base salary with variable compensation
• 🏠 Fully remote flexibility across the United States
• 📈 401(k) plan with employer match
• 🏥 Comprehensive medical, dental, vision, life insurance
• 🏖️ Flexible vacation policy for work-life balance

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Panel/technical interview· 60 min