Tech Stack

Description

You will drive marketing initiatives for NBA 2K by creating product positioning, collaborating with cross-functional teams to launch new in-game technologies, and leading creative execution across CRM, social, and in-game channels. You will optimize content delivery and foster collaboration across Product, Creative, and Player Services teams.

Requirements

• Background in video game marketing and genuine interest in NBA 2K ecosystem and live-service gaming
• Deep knowledge of professional and collegiate basketball culture
• Ability to interpret data and telemetry to build actionable marketing plans
• Quick learner who navigates changing priorities with ease
• Experience with lifecycle marketing tools or project management platforms like Monday.com or Miro
• Motivated by refining processes and contributing to a culture of continuous improvement

Responsibilities

• Partner with cross-functional teams to create product positioning that supports players throughout their lifecycle
• Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies
• Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with the community
• Streamline how content is delivered to players, ensuring every message is timely, relevant, and high-impact
• Build authentic relationships across Product, Creative, Player Services Development to turn ambitious ideas into reality