🛠 Tech Stack

💼 About This Role

You'll own prospect lifecycle marketing at The Economist Group, focusing on converting anonymous audiences into paid subscribers. You'll design email-first acquisition and nurture programmes using Salesforce Marketing Cloud. This role offers direct impact on subscription growth with cross-functional collaboration.

🎯 What You'll Do

• Develop end-to-end lifecycle marketing strategies for prospect conversion
• Design and optimize lead capture and email nurture journeys
• Run A/B testing across email journeys and capture strategies
• Define and monitor key metrics across the prospect funnel

📋 Requirements

• 4+ years experience with Salesforce Marketing Cloud
• Proven experience in email-led acquisition and prospect nurture programmes
• Track record of delivering campaigns that drive conversions or revenue growth
• Hands-in expertise in SMFC and HTML/CSS for email

✨ Nice to Have

• Experience with GA4 or Adobe Analytics
• CRM and audience segmentation platform expertise

🎁 Benefits & Perks

• 🏖️ Work From Anywhere program (25 days/year)
• 🏥 Private health insurance
• 🧘 Employee Assistance Program (24/7 counseling)
• 📚 Free Economist subscription and app access
• 📅 Extra leave for volunteering and moving home

📨 Hiring Process

Estimated timeline: 3-5 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Technical Assessment· 60 min
4. 4Final Interview· 60 min