Tech Stack

Description

You will lead audience strategy and insights to drive business outcomes for clients, collaborating with internal teams to ensure audience insights are at the heart of marketing and media decisions. You'll manage projects, mentor junior team members, and be hands-on in audience tools to deliver on client objectives.

Requirements

• 7+ years in audience strategy, data analytics, paid media, or performance marketing
• Strong understanding of audience segmentation and activation across programmatic and social media
• Experience with DMPs, CDPs, and marketing technology solutions
• Excellent communication, presentation, and client management skills
• Analytical and problem-solving skills with data-driven performance focus

Responsibilities

• Lead development of audience workstreams addressing client goals
• Analyze audience trends and insights for paid media planning and creative development
• Develop audience segmentation strategies within tech stack for performance advertising
• Oversee audience testing roadmaps and campaign optimization
• Present audience insights and performance updates to clients