3h ago

Associate Email Marketing Manager

New York, NY, United States

$115,000-$130,000 / year

full-timemidCryptocurrency / Financial Technology

Tech Stack

Description

You will build, QA, and deploy email campaigns for lead nurture, product updates, and prospect/customer engagement. Leverage AI tools to accelerate campaign production and personalization, write high-performing email copy, run A/B tests, and analyze performance metrics to drive pipeline and revenue impact.

Requirements

  • 3+ years experience in email, lifecycle, or marketing operations
  • Hands-on experience with marketing automation platforms (Pardot/Account Engagement, HubSpot)
  • Proven ability to write persuasive, conversion-focused email copy
  • Strong understanding of segmentation, nurture programs, and B2B buying journeys
  • Experience with A/B testing and data-driven iteration

Responsibilities

  • Build, QA, and deploy email campaigns for lead nurture, product updates, and engagement
  • Leverage AI tools to accelerate campaign production, personalization, and A/B testing
  • Write and refine high-performing email copy across the buyer lifecycle
  • Run A/B tests on subject lines, copy, CTAs, and timing to improve email performance
  • Analyze and share performance metrics including open rates, CTR, CVR, MQL, and pipeline impact
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