2h ago

Senior Manager, Channel Marketing

New York, New York, United States

$135,792-$178,227 / year

full-timesenior Hybridhealth insurance

Description

You will lead growth initiatives with a focus on lead generation and Account-Based Marketing, developing full-funnel marketing strategies to meet enterprise objectives. You'll manage partnerships, oversee campaign execution, and use data to drive results.

Requirements

  • 6+ years in performance marketing, demand generation, or growth roles.
  • 2+ years leading teams of direct and indirect reports.
  • 5+ years identifying innovative marketing solutions.
  • 4+ years using data and analytics to solve business problems.
  • 3+ years managing multiple vendors and agency relationships.

Responsibilities

  • Become SME in line of business policies, trends, and platforms.
  • Create marketing and media plans to position Oscar as a thought leader and generate demand.
  • Oversee timelines, execution, and critical milestones.
  • Measure impact of marketing campaigns and communicate insights to stakeholders.
  • Own strategy and execution of paid and owned marketing for lead generation.
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