Tech Stack

Description

You will lead national marketing efforts for Vaco by Highspring, acting as the primary marketing partner to stakeholders and regional leaders. You will drive scalable, locally relevant campaigns and events aligned with enterprise objectives, while building field insights to inform marketing strategies.

Requirements

• 6-10+ years in marketing, field marketing, or sales enablement
• Professional services or multi-location business experience preferred
• Experience leading small to mid-size teams and influencing cross-functional stakeholders
• Strong understanding of multichannel marketing (events, content, email, social, digital)
• Proficiency in marketing tools such as CRM, CMS, Canva, email platforms, and analytics dashboards

Responsibilities

• Develop and evolve Vaco's overarching marketing strategy to drive business priorities
• Manage a growing team of regional field marketers with focus on development and career pathing
• Create scalable processes for local adoption of marketing efforts
• Serve as strategic partner to field leaders, gathering insights and aligning marketing efforts
• Establish structured mechanisms for collecting and sharing field insights