18h ago
Director, Paid Acquisition
New York City
$180k-$210k / year
full-timelead Hybrideducation
💼 About This Role
You'll define and execute the growth strategy for D2C training programs and B2B enterprise partnerships at a leading healthcare edtech startup. You'll own full-funnel performance across Meta, TikTok, YouTube, and search, managing multi-million dollar budgets. This role reports to the VP of Growth Marketing and offers meaningful equity.
🎯 What You'll Do
- Define and execute growth strategy for D2C and B2B channels
- Build, mentor, and lead a team of growth marketers
- Oversee campaign strategy across Meta, TikTok, YouTube, and search
- Manage and optimize multi-million dollar monthly budgets
📋 Requirements
- 8+ years of growth marketing experience
- 3+ years in a leadership/people management role
- Managing budgets exceeding $2M per month in paid social and search
- Track record at a high-growth startup overseeing D2C and B2B
✨ Nice to Have
- Experience in EdTech or healthcare
- Mission-driven D2C industry experience
🎁 Benefits & Perks
- 📈 Meaningful Equity Stake
- 🏥 Subsidized Medical, Dental, Vision
- 🏖️ Open vacation policy with 15 days PTO guidance
- 🌍 15 work-from-anywhere days
- 🏦 401(k) and commuter benefits
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