18h ago

Director, Paid Acquisition

New York City

$180k-$210k / year

full-timelead Hybrideducation

💼 About This Role

You'll define and execute the growth strategy for D2C training programs and B2B enterprise partnerships at a leading healthcare edtech startup. You'll own full-funnel performance across Meta, TikTok, YouTube, and search, managing multi-million dollar budgets. This role reports to the VP of Growth Marketing and offers meaningful equity.

🎯 What You'll Do

  • Define and execute growth strategy for D2C and B2B channels
  • Build, mentor, and lead a team of growth marketers
  • Oversee campaign strategy across Meta, TikTok, YouTube, and search
  • Manage and optimize multi-million dollar monthly budgets

📋 Requirements

  • 8+ years of growth marketing experience
  • 3+ years in a leadership/people management role
  • Managing budgets exceeding $2M per month in paid social and search
  • Track record at a high-growth startup overseeing D2C and B2B

✨ Nice to Have

  • Experience in EdTech or healthcare
  • Mission-driven D2C industry experience

🎁 Benefits & Perks

  • 📈 Meaningful Equity Stake
  • 🏥 Subsidized Medical, Dental, Vision
  • 🏖️ Open vacation policy with 15 days PTO guidance
  • 🌍 15 work-from-anywhere days
  • 🏦 401(k) and commuter benefits
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