1h ago
Marketing Operations Specialist (Lead Generation)
Bangalore
full-timemidFintech
Tech Stack
Description
In this role, you'll support Stripe's Marketing team by generating post-campaign summaries, mapping prospect journeys, and enriching contact lists for accurate outreach. You'll help assess lead quality, coordinate with regional teams, and ensure high-quality deliverables to support Stripe's global growth.
Requirements
- Bachelor's degree in Marketing, Business, or related field preferred
- 2+ years of experience in marketing operations or related field
- 2+ years of experience with Marketo
- Proficiency in Salesforce with reporting/dashboard skills
- Strong analytical skills and attention to detail
Responsibilities
- Report on campaign performance to assess lead quality and persona alignment
- Summarize MQL data post-campaign and evaluate lead qualification and routing
- Coordinate with regional marketing teams to audit, clean, and enrich contact lists
- Generate reports and dashboards in Salesforce for campaign attribution and sales follow-up effectiveness
- Monitor lead flow and system performance, identifying improvement opportunities
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